Determining your business focus is key to building a successful business and business plan. Every advisor has their own strengths and areas of expertise, industry backgrounds, and client networks. These factors along with what your goals are, will determine how you will align your business focus and business strategies.


Step 1: Quiz Time!

Start with asking yourself some basic questions on your background, network, and goals.

What industries am I involved in or want to be involved in?

What are my strengths? What are my weakness?

What types of clients do I want to go after? 

What kind of networks am I already a part of?


Step 2: Game Plan!

Once you know where you want to go you can start planning out the steps you’ll need to take to get there. Forecast your short term and long term objectives and and then decide what you’ll need to achieve each step.

What tools do I need to achieve my goals? 

Do I need a team? 

What types of marketing tactics do I need to utilize?

Step 3: Pull the Trigger!

Having a solid business focus and plan is imperative to being successful but, unless you start putting it into action nothing will happen. On the other hand, spending too much time planning will cause you to miss out so make sure you find the right balance.

Gather your information and put your pieces in place. Get the process in motion. Start making it happen.